The self-storage business will be one the most successful business in 2021. Second-year into the pandemic and people have started to adjust to the changes and aftereffects. People that were laid off from jobs have started venturing into new business ideas, one of them being the self-storage industry.
The self-storage business is profitable with the promise of steady income. It has the potential for unprecedented growth. Once you have your infrastructure aligned, the next phase is advertising to attract customers to your business.
A good marketing campaign has the potential of making or break your business. Having a steady influx of new and old tenants will ensure that you make lots of profits.
As we said, many storage companies have opened up in the past year, which means that people have lots of choices. When people are presented with choices, they become hyper-analytical of every option’s quality.
Do you want to make your self-storage business the number one choice in Surrey? We will share some of the most brilliant ways to advertise storage Surrey businesses so that your storage business becomes a primary choice for everyone in Surrey.
Posters and Flyers
This is one of the tried and tested old-school advertising techniques that will instantly bring new tenants to your storage facility. Flyers and posters work best when you distribute them within your locality and neighbouring areas.
This marketing tactic is highly-recommended for storage companies that are short on advertising budget but need to fill in vacant storage units instantly. You can get your flyers designed and printed by a skilled graphic designer and let them do the rest of the magic.
Choose a day you are free and start distributing the flyers in every household in your local area. Distributing flyers and posting posters at all the prominent places of your town will attract locals to your business.
Online presence
Now that we have discussed tried, and tested old-school marketing techniques, let us get a quick rundown of today’s needs and requirements. People spend a good deal of their time online. They order groceries, food, and clothes; why not self-storage units?
Having an online website is a must for any business. Ecommerce has become the primary mode of shopping for people is a pandemic. Whenever people want to shop for any product or service, the first thing they do is check out its website and get all the information right from the comfort of their homes.
Hire an expert to design a website for your storage Surrey business that is attractive and interactive. Make it easy to navigate and enlist everything you have to offer to your customers. List down your storage unit sizes and prices so that people finalize your storage service without any delay.
Billboards
As cliché as it may sound, yes, size does matter. Get a giant billboard and advertise your self-storage Surrey business on it so that people can spot it from miles. Get your billboard designed by experts; you have to make sure that it looks exciting and gives all the information in one glance.
People often see billboards when they are passing by. Very seldom do they stop and analyze them. Your billboard should be in a bright colour, so it catches everyone’s attention instantly. It should have your business’s name in bold and bright fonts so that people know immediately what’s it about. You should also get your contact information in bold fonts so that people can contact you for price inquiries.
SEO
Today’s market is not as lenient as it used to be, the competition is cut-throat, and customers are well-informed. To cut, businesses have to go the extra mile to become the number one choice of their potential clients. Making a website is not enough. You have to take additional measures to be on top of Google’s search page.
Search engine optimization is a marketing and advertising strategy that ranks a website higher on the search page. The higher it is, the more chances of roping in new clients. SEO is not quite simple, and there are experts for this job. You can hire an expert to make your website rank higher on Google’s Core Web Vitals.
Google maps
Another amazing way of standing out from your competition is having your business registered with Google Maps. Being on Google Maps marks your online presence on multiple navigation applications. Having your business optimized on maps makes it more approachable.
There are many self-storage Surrey companies, all of which are good at their job. When prices are more or less comparable, people prefer to go with the option that gives them comfort. Enlist your business’s complete address, contact number, and timings on Google Maps, so everyone can access it easily. You can also leave some reviews on Google Maps so that people know what they are getting into.
Partner with other businesses
A businesses model based on partnership has better chances of survival. You can partner up with other local companies of Surrey and offer discounts and offers to your patrons. You can introduce a referral reward program that will give you more clients and help your existing clients save a few bucks.
When you partner with other companies, you get prominence and get advertised more. People get familiar with your brand and start trusting your name. A successful has the potential of becoming a household name and number one priority.
SMS Marketing
This is one of the cheapest and most effective modes for mass marketing. Storage companies can send out advertising SMS messages to hundreds and thousands of people at the same time. You can advertise your companies name, offers, and exclusive deals through these messages.
Always remember to structure your marketing SMS in a way that catches the attention instantly. Include your business address and contact number so anyone can reach you regarding any queries. You can get your message written by expert copywriters to make it effective to the max.
