A Llanidloes boutique has found another constructive way to support the market town’s Sending a Message in a Bottle campaign to reduce plastic waste.

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The owners of L’armoire have shown they are taking the message seriously by finding products that take the plastic from our oceans and recycle it into ladies’ coats.

Waste 2 Wear puffy winter coats and jackets are a great way to keep warm, look stylish and support the environment this winter. Made from recycled plastic bottles, 30% of which has been recovered from our oceans, they are fast becoming firm favourites.

The coats and jackets come in three bright colours and are available in two different lengths.

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Phil Stallard, organiser of Sending a Message in a Bottle, said:

“L’Armoire has joined many other businesses in Llanidloes with forward-thinking, plastic-reducing policies that are helping to keep our environment plastic-free.

“Our Mayor, Janet Crisp, has been massively supportive of the campaign from the very outset and I’m pleased to see how great she and the other ladies look in these fabulous eco-friendly coats.

“Llanidloes is the first town on the River Severn, our longest river and it’s great to see ocean plastic making the return journey from Sea to Source.”

Sending a Message in a Bottle aims to reduce plastic waste from Source to Sea. Plastic reduction includes finding a market for existing plastic in a world where 300 million tonnes of new plastic is created every year.

Mr Stallard is hoping to encourage other cities, towns and villages along the River Severn to support the Sending a Message in a Bottle campaign to clean up their communities and reduce plastic waste.