Euroclad Group builds new relationship as Cardiff City community partner

Euroclad Group, one of the construction industry’s leading suppliers of architectural metal building solutions, has agreed a two-year deal with Eleven Sports Media to join Cardiff City’s new Community Partnership programme.

Managed by sports rights specialist, Eleven Sports Media, the agreement will see Euroclad use its Community Partnership status to share its brand with Cardiff City’s huge fanbase.

Euroclad Group, which includes its subsidiaries, Eurobond Panels, Euroclad Systems and Euroclad Architectural, offers a wide range of solutions for the construction industry. With three manufacturing facilities in the UK, Euroclad prides itself on being able to deliver an excellence in its service to clients. Eurobond Panels offers a range of high-quality, insulated metal composite panel systems, Euroclad Systems deliver a range of metal built up roof and wall cladding solutions, whilst Euroclad Architectural supply the construction industry with a range of metal flashings, fabrications, and rainwater goods.

The agreement to become a Community Partner until 2024 will enable Euroclad to share its services with a growing EFL television audience, as well as tens of thousands of fans in the stadium every week.

Euroclad will use Eleven Sports Media’s powerful fan engagement platforms, that are integrated throughout hospitality, concourse, and pitch-level areas of the 30,000-capacity Cardiff City Stadium.

Euroclad will also see its message delivered beyond South Wales, using Eleven’s engaging StatZone content, which aligns brands with match stat content pushed out via Cardiff City’s official social media channels.

Darren Stewart, Euroclad Group Commercial Director expressed the organisation’s pride in becoming a Community Partner. “It is an honour becoming a Community Partner of Cardiff City Football Club, we look forward to supporting our local team during the next season and enhancing our connection with Cardiff City supporters.”

Euroclad’s products offer proven fire, thermal, acoustic, and spanning performance, which is a message the manufacturer is keen to push via its agreement with Cardiff City. With firm roots in the city, the Community Partnership aims to bolster those ties as the company aims to expand its production facilities to meet ever-growing demand.

Reaching fans at every stage of the matchday, Euroclad will use a variety of integrated digital platforms within the stadium to share its message. In addition to aligning its brand with engaging pre-match content delivered via Eleven’s StadiumTV and StatTV content, the Euroclad brand will be seen by fans on high impact mid-tier LED ribbon and perimeter LED at periods throughout the game.

Euroclad will also have scope to extend its relationships with local businesses as a Community Partner through exclusive access to a number of invitation-only partner events. Providing opportunities to meet other businesses, the most recent gathering saw those in attendance enjoy a Q&A session with Manager Steve Morison at the club’s training ground.

Providing further scope for networking, Community Partners are able to interact with one another using Eleven Connect, a 24/7 networking platform that will allow Euroclad to broaden its reach with other businesses.