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INTROBIZ BEAUJOLAIS DAY 2018
November 15, 2018 @ 12:00 pm - 5:00 pm
Join us for Beaujolais Day.
It’s that favourite time of year again – Beaujolais Day! In its 10th consecutive year, Introbiz’s prestigious Beaujolais Day event will be coming to the city of Cardiff once again!
We’ll be heading to the Madeira Restaurante in the centre of Cardiff for the annual celebration. From 12pm, on Thursday, 15th November, guests can enjoy a champagne reception, a delicious 2-course lunch and half a bottle of Beaujolais wine. This is also a great networking opportunity for local businesses.
You may be wondering what Beaujolais Day is all about. Beaujolais Nouveau has always been celebrated, but only locally in France. The wine is a celebration of the first of the season. The wine is a fresh and fruity fermentation process that ends with a tasty, clean wine. Obviously, due to the speed of production, the wine isn’t the best quality but is celebrated all the same.
In the 1970’s, a fantastic marketing strategy was introduced where it became a race to see who could get the first bottles to Paris – this attracted massive media attention and so the popularity of Beaujolais Day grew to the 4 corners of the world. Today, it’s a race to get the first bottles to different markets around the globe.
By the time Beaujolais is drawing to a close, it is thought that over 65 million bottles of wine, nearly half of the region’s total annual production, will be distributed and drunk around the globe.
Finish the day with a fantastic evening of entertainment at our Chapel 1877 afterparty.
This year is going to be better than before! Guests can expect drinks on arrival, fantastic food and live entertainment from The Voice’s Cai Williams.
Spaces for this event are extremely limited, so make sure you book your place early place to avoid disappointment. Tickets for members of the Introbiz network cost £34.95 + VAT each and visitor tickets cost £39.95 + VAT each. Tables of 10 for members £315 and for non-members £360. Ring our team on 02920 291002 to secure your table.
See highlights from last year’s Beaujolais Day here!