Buzz Bingo is taking the online gaming industry by storm with the launch of its new dedicated online platform Buzz Casino. Buzz Casino represents the first addition to the omnichannel bingo operator’s family following its 2018 rebrand from Gala Bingo Clubs. While bingo remains at the heart of the company’s ethos, its decision to expand the brand came from the desire to provide players with a new way to experience content.
Laura Craddock, the company’s head of product management, expressed that the new casino product will bring all the fun of Buzz Bingo to the casino world by adding exciting new design elements. Craddock also explained that the company drew inspiration from the streaming world, pushing content to the forefront of the user interface and allowing players to find their favourite games seamlessly.
Following the launch of Buzz Bingo’s live streaming service last September, its casino counterpart will be offering players an array of game categories. This includes slots with free spins no deposit required UK, live casino and table games. Although the site itself was created by the in-house team at Buzz Group, its offerings are a product of the long-term collaboration they have had with software giant Playtech. you can also compare different minimum deposit casinos in Canada.
Revisiting Online Gaming
The company’s launch of Buzz Casino could not come at a more exciting time as the gambling industry continues to flourish generating approximately a total gross revenue of $12.5bn last year. In fact, the UK has earned the title of the world’s largest regulated online gambling market, presenting the perfect opportunity for Buzz Bingo to return to the space.
Buzz Bingo previously operated an online casino under the brand Gala Bingo however following its acquisition by Caledonia Investments the company underwent a £40 million rebrand in an attempt to introduce a new generation of bingo players to their clubs around the UK. However, following the impacts of the Covid-19 pandemic the company has announced that it will be closing nine of its 91 retail locations due to increased costs and low revenue.
Playtech Partnership
Buzz Bingo has enjoyed a long-term partnership with Playtech since the company’s relaunch, incorporating the software developer’s titles into their retail locations’ including DC branded online slots like Batman and the Riddler Riches. Last year the two companies also collaborated on a single wallet project.
The single digital wallet provides unified connectivity across all of Buzz Bingo’s retail and online environments using Playtech’s flagship IMS platform, enabling players to use one single account to play their favorite games. The single digital wallet also provides players with the flexibility to withdraw or deposit earnings anywhere whether it is online or at their physical clubs. Additionally, through the Playtech Engagement Center toolset, players can also enjoy CRM activities truly enhancing their casino experience.
The Stroke Association Partnership
Last year, Buzz Bingo signed a three-year partnership with The Stroke Association in an attempt to raise awareness of the devastating impacts of strokes and to help survivors rebuild their lives. Recent data revealed that around 73% of stroke survivors spend little to no time socialising with friends and family increasing the likelihood of loneliness brought about by their isolation.
This heartbreaking revelation is what inspired Buzz Bingo to partner with the association to help bring the lesser-known effects of strokes to light. The operator aims to raise £200,000 for the charity over the next three years through their fundraising initiatives as well as providing volunteering opportunities for staff members so they may gain a better understanding of the impacts of strokes.
The company recently held a an exclusive bingo event in aid of the organization hosted by TV legend Chris Tarrant, who suffered a stroke in 2014. While we all may feel lonely from time to time, a prolonged sense of loneliness can have a detrimental impact on our mental health and could even lead to the loss of life. As such, it’s important to continue to raise awareness about this prevalent issue so that individuals may seek out the help they need.
