PetPlace Abergele welcomed more than 650 visitors to its free Pride in the Park event.

The programme included a host of activities and attractions for dogs, their owners, and revellers to enjoy in celebration of the LGBTQ+ community, to raise awareness and promote diversity and inclusion.

The award-winning retailer – which also has sites in Llangefni, Ruthin, Mold and Gledrid, Oswestry, and a HQ in Kinmel Bay – organised competitions, face painting, arts and crafts, a bouncy castle, entertainment, and outdoor games.

While pets played in the dog park – the first of its kind in the region – customers also enjoyed refreshments courtesy of the popular That Burger Guy and Mr Softee’s Ice Cream.

Managing Director Sion Pritchard thanked those who attended and the many thousands of people who use the facility, which also includes a coffee bar, café and dog cinema, each year.

“We celebrate Pride every day across the company, but it was special to bring everyone together for one day, to give back to our community,” he said.

“We are an open and diverse business and believe all organisations should have that ethos, to promote inclusion and unity, celebrate diversity and to ensure employees can be their true selves.

“I am incredibly proud of our team not only for putting on such an amazing event but for surpassing these high standards every day.”

Sion added: “To see our Abergele store decked-out in the Pride colours was fantastic, we had a brilliant response in person and on social media, so thank you again to everyone who came along to support us.”

Pride Month is a vibrant and inclusive celebration that honours the LGBTQ+ community, their history, achievements, and ongoing struggle for equality. The annual event serves as a powerful reminder of the importance of acceptance, diversity, and love and is traditionally celebrated in June around the world.