Masterclass support for hospitality businesses as the sector reopens

In light of the recent Welsh Government announcement on the re-opening of the Welsh tourism sector, Wales. A Food Destination is running a number of masterclass sessions tailored for the hospitality sector.

Wales. A Food Destination is a project which specialises in supporting retail and hospitality businesses to source, serve and sell Welsh food and drink through cafes, restaurants, shops, farmers markets, food festivals, B&B’s and tourist attractions.

Throughout April virtual workshop sessions will take place, covering a variety of areas such as local food and drink pairing, breakfast menu inspiration, how to offer the best customer experience possible, through to creating an authentic local eating experience, with a particular focus on sourcing local ingredients.

According to Laura Alexander, co-coordinator for Wales. A Food Destination, the aim is to give a helping hand to those in the sector looking to source, serve and sell Welsh food in a post Covid world,

“It is great that we are able to offer such a diverse range of training opportunities to hospitality businesses in Wales as the sector prepares to re-open. We know that a lot of businesses have been closed for a long time now, and are looking forward to re-opening and refreshing what they have to offer. We are keen to support them with opportunities for learning.

“The masterclass sessions will hopefully assist businesses in recognising how our first rate produce can make their offer even more attractive and help in boosting the sector at such a crucial time.”

One business who have benefitted from attending one of the recent workshops is Melin Tregwynt, based in Haverfordwest.

“It was great to take the time to look at what we can do to prepare for whatever re-opening throws our way this year. Also to be able to access such a brilliant resource of recipes, information and ideas. Thank you to all involved in delivering these courses.”

The good news is that all courses are delivered virtually and are fully funded for any business who sources, serves and sells Welsh food.

Wales. A Food Destination project offers fully funded one-to-one consultations, so if you are a retail and hospitality business and are looking for support or advice then please contact Laura Alexander at [email protected].

Wales. A Food Destination is a project funded by the Welsh Rural Communities – Rural Development Programme 2014-2020. Its aim is to support businesses source, serve and sell Welsh Food & Drink.