Swansea BID (Business Improvement District) has appointed its first ambassador, who will be a champion for the BID area businesses, giving further support to them by listening to their concerns and views, in a move designed to help the City Centre flourish.

Krysha O’Sullivan steps into a newly-created role as Swansea BID Ambassador, and her focus will be on getting out and about every week, meeting the 800-plus BID area businesses, getting to know them and being an extra point of contact for BID Businesses.

Projects Manager at Swansea BID, Amelia Rudman, said: “I’m pleased to welcome Krysha to the Swansea BID fold. She is an impressive, capable young woman with a sound background in events management and I know she will forge strong bonds with our BID area businesses.

“It is important to us here at Swansea BID to nurture robust relationships with BID businesses, to ensure everything that can be done is being done to support them to flourish. These are exciting times for Swansea City Centre and for the wider city, with the ongoing regeneration and investment thanks to the City Deal – diggers are on the ground as we speak, carrying out the first phase of the regeneration.

While we know our BID Businesses are onboard with the development, and are keen to see our new-look City Centre take shape, It is important that we continue to listen to our members’ concerns, views and news about the regeneration – and about their other priorities – and this is where Krysha will be valuable.