With views over the stunning Pembrokeshire coastline, Pointz Castle Ice Cream’s new on-farm parlour offers a unique ‘cow to cone’ experience to visitors.
Richard and Gill Lawrence and their son William, daughter Rachael, daughter-in-law Lydia, and son-in-law Thomas all bring a range of skills which enabled them to establish and run the new business.
While the critical job of tasting the final product is down to the youngest – and oldest – members of the family: grandchildren Charlie, Freddie, Rhodri, Rebecca and Beatrice (who range in age from one to seven-years-old), and Gill’s father Leslie.
The step into making ice cream is a new chapter for the family, explains William, who with his sister Rachael makes the ice cream.
“Against a backdrop of continuing volatility in the dairy sector, coupled with the uncertainty created around Brexit, we decided to fulfil a long-term ambition for adding value to the milk we produce. Based on our coastal setting and growing tourism industry, ice cream was the natural fit.
“Located on the Pembrokeshire Coast National Park, this corner of Wales possesses both a fantastic climate for producing grass for the milk required for our ice cream and in an area of spectacular scenery and coastal walks for our visitors to relax and enjoy.”
Visitors to the ice cream parlour can enjoy a complete cow to cone experience, enjoying the creamy, smooth texture ice cream and sorbets in some of the 70 different flavours.
Says William, “We use locally sourced ingredients such as cream, and Halen Dewi- St Davids Sea Salt to create some of the flavours which include Blueberry Pannacotta, Strawberry Cheesecake and Lemon & Mascarpone as well as the firm favourites Vanilla, Raspberry Ripple and Chocolate. The flavours on display in the cabinet alternate regularly and may well include a seasonal special such as Welsh Cake, Pumpkin or Mince Pie flavour.”
As well as ice cream, coffee and cake can be enjoyed in the traditional stone built converted cow shed with wooden beams and whitewashed walls or just sit and relax outside in the sun trapped courtyard watching the cows coming in for milking.
As the café is set within a working farm, this provides an opportunity to explain to visitors what farming entails.
Says William, “We calve in the spring and autumn, and that has been a real attraction for people who have different levels of knowledge about farming. It sparks all sorts of questions and helps people connect to where their food comes from. They come away knowing that the grass the cows were grazing today will produce tomorrows ice cream.”
As well as the on-farm cafe, the business takes their ice cream on the road with a converted vintage trailer available for all occasions from weddings to festivals.
The family has had help with its new venture from the Food Centre Wales at Horeb, and from Cywain – a Menter a Busnes delivered project that supports the development of growth orientated businesses in the food and drink sector in Wales.
“Setting up a new business has had its challenges,” says William, “but Cywain has been great. They have excellent contacts and have been able to put us in touch with people who have helped us to launch the business.’. They have kept us going and signposted us to any assistance and training we’ve needed.”
Steeped in history, the dairy, beef and arable farm is on the site of a Norman castle, with the raised mound of the original motte-and-bailey castle still visible while a public footpath links the farm to Porthmynawyd, a small cove west of Newgale Sands.
But it is not only the ice cream and café side of the business that has attracted visitors in their droves. Should the weather prove to be less than perfect Pointz Castle has got it covered – literally!
The area is popular with holidaymakers, many of whom are families drawn by Pembrokeshire’s magnificent beaches and lush countryside. Therefore, with the enjoyment of children – and parents – in mind, the Lawrence family recently created indoor play facilities at Pointz Castle.
There children can enjoy farm-themed activities including riding on toy tractors and diggers, as well as view the young dairy calves.
Continuing the educational theme, customers are also able to try milking a life-sized model cow for themselves in the play barn.
Says William, “In Pembrokeshire, we’re not guaranteed good weather, so we created the play area in the barn to give families another entertainment option. Our children have been very much involved in building it, and it is proving very popular!”
Lowri Davies of Cywain said:
“We are delighted to be part of the Pointz Castle story. By diversifying into producing ice cream the family is helping to showcase the flavours of Pembrokeshire, and at the same time opening a window for visitors on dairy farming in Wales.”