The Rhug Estate will take part in a high profile event at London’s Borough Market to celebrate Lamb Day this Wednesday, 1 August. Celebrated on 1 August each year, ‘Lamb Day’ kick starts the Welsh Lamb season and marks the start of the availability of new-season Welsh Lamb.
Hybu Cig Cymru – Meat Promotion Wales and the Welsh Government have organised the event which will be offering tasters of Welsh products, in the Market Hall at London’s Borough Market from Wednesday until Friday, 1-3 August.
On Lamb Day Imran Nathoo, MasterChef 2017 quarter-finalist and food blogger, will be cooking up a feast for Borough Market visitors, to showcase the versatility of the meat, using Welsh Lamb to create casual street food as well as a stand out dish highlighting Welsh Lamb as a real showstopper. Visitors to Rhug’s stall at Borough Market will also be able to sample cooked Rhug Organic Lamb.
Lord Newborough, Owner of Rhug Estate, said:
“Our organic Welsh Lamb is certainly a firm favourite among our customers at our stall in Borough Market. Security and provenance is so important and the well-recognised Welsh brand is renowned around the world. It’s great to see events like this helping to show the versatility of the meat and why it should increasingly be seen as a regular staple of our diet. With the recent growth in our industry it really is a great time to be involved with Welsh food and drink.”
Renowned Welsh chef, Bryn Williams, has also launched the ‘Lamb. It’s got to be Welsh’ campaign highlighting the quality and versatility of the meat. He appeared on Channel 4’s Sunday Brunch programme on Sunday, 29 July, to speak about the campaign and whilst on the programme he cooked a shoulder of Rhug Welsh Organic Lamb.
Bryn Williams, who will be at Borough Market for Lamb Day, said:
“Growing up in Wales I learnt to appreciate food and its origins from an early age. I have first-hand experience of knowing the care and traditions involved in ensuring the best taste and quality found in Welsh Lamb. I was very keen therefore to play a part in launching the ‘Lamb. It’s got to be Welsh’ campaign in order to highlight when this quality and versatile meat is at its best. I encourage everyone to buy Welsh Lamb as we head into the start of Welsh Lamb season.”
Rhys Llywelyn, Market Development Manager at Hybu Cig Cymru (HCC) – Meat Promotion Wales, said:
“Lamb Day is a time when Welsh Lamb is plentiful and at its very best, so we want to remind people across the UK not only of the excellent taste of Welsh Lamb, but also of its many benefits such as versatility for cooking. Seasonal eating is something many of us are guilty of forgetting, but there’s a reason things taste better at the right time of year. If you try some stunning Welsh Lamb this August you might just be hooked too.”