Tuesday the 11th of December saw the launch of a new partnership between learning technology solution specialists Aspire2Be and six Ceredigion rugby clubs as part of the Scarlets’ Three Counties, Three Years strategy.
The initiative, courtesy of Scarlets, invites Ceredigion rugby clubs and schools to participate in a pilot project providing free analysis equipment, software and training worth over £20k.
The initial pilot project will work with Aberystwyth Rugby Football Club and Ysgol Penweddig, with a funding application written for remaining clubs once the pilot is completed. ‘Analyse That’ training with Ysgol Penweddig will take place at Penweddig Comprehensive School the afternoon of Tuesday 11 December, with Aberystwyth RFC having their training in the evening on their home ground too.
The ‘Analyse That’ training programme which is run and designed by Aspire 2Be, and the pilot has been sponsored by the WRW Construction Group, one of Scarlets’ long standing sponsors sponsors, and forms part of Scarlets’ Three Counties, Three Years strategy, where the club is supporting local rugby teams and young talent across Ceredigion.
The campaign was kick started this summer where the Scarlets are making a difference across three participating regions; Ceredigion, Pembrokeshire and Carmarthenshire, county by county. Ceredigion will take Year One’s focus with emphasis on strengthening partnerships across local clubs and businesses to make a difference in the region’s wider communities. In addition to local partnerships across Ceredigion, the Scarlets have dedicated their 2018-19 away kit colour scheme to the region featuring its coat of arms, sandy beaches and vivid blue seas.
Part of the Aspire 2Be Team is former Scarlets coach and now leading media pundit, Sean Holley. Sean said on the overall training programme experience:
“The modern rugby person now has an increasing awareness of analysis and is more digitally aware.
“The innovative ‘Analyse That’ initiative in collaboration with Aspire2Be now makes it easier and more affordable for community clubs to access what can be an expensive aspect of the game. The Scarlets should be applauded for entering into this partnership and I can’t wait to work with the Ceredigion clubs and schools to help upskill and improve their rugby experience in this initial pilot.”
Digital skill development is very much at the forefront of Scarlets’ Three Counties, Three Years campaign. Rural counties like Ceredigion often suffer from digital exclusion. The Scarlets hope this programme with the Swansea based firm Aspire2Be will help locals acquire digital skills in an engaging way.
Speaking on the benefits this training programme will bring to the community, Dai Rudge of Aberystwyth RFC said: “We are very fortunate that our club can be involved with such an innovative training initiative and partnership with Aspire2Be and the Scarlets.
“It’s great news that the Scarlets recognise a digital skill need in Wales and have partnered up with a Welsh tech company to provide digital opportunities for our rugby community. We’re also grateful to the WRW Construction Group for supporting the funding of the pilot.”
Nia Lloyd, Scarlets Community Manager said of the training:
“We want all our community teams at every level, to strive to improve performance but in the absence of detailed analysis and feedback protocols being available at each club, a major aid to that improvement is missing.
“Our research leaves us in no doubt how useful these resources would be but few clubs can afford the hardware, the software or the training necessary to provide it. With our Three Counties programme we are hoping that the partnerships that the Scarlets have established between Aspire2Be and WRW Construction Group pave the way for more clubs and schools in the region to experience the exciting and useful analysis equipment and software.”
Those clubs who did not win the £20K prize will be offered the opportunity to send selected members on an exclusive training course free of charge under the guidance of Sean Holley and Aspire2Be. Participants will learn how to obtain additional training and equipment budget to participate in Ceredigion’s growing digital performance analysis community.