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South Wales vegan food distributor expands with new products

An ethical food and drink distributor in South Wales has secured a seven-figure finance package from HSBC UK to support its growth strategy and product development.

Bravura Foods, which has a portfolio of ten vegan and vegetarian brands which includes two of its own brand products, is using the funding from HSBC UK to streamline its operations process, including facilitating inventory and stock flow, as the company continues its fast growth strategy, which involves two new product launches later this year.

The business, which was founded by Team GB athlete Lisa Gawthorne, and business partner Karl Morris in 2011, has a varied portfolio of European vegan brands, including Panda Liquorice and Captain Kombucha, which are distributed exclusively in the UK. The company also sells its own brands, including Peanut Hottie and Free From Fellows, to countries including Australia, Sweden, Iceland and Slovakia.
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Karl Morris, co-owner of Bravura Foods and winner of the award for Innovation at the Insitute of Directors Awards 2019, said:

“Moving our banking over to HSBC UK and securing this funding means we’re able to grow the business faster as demand for our products increases. We are thrilled to have the support of the bank during this exciting time for the business and are confident we have secured the best finance facility to suit our fast growth strategy. Our Relationship Manager, Andrew Jones, has been incredibly helpful in making sure of this and we look forward to continuing our relationship with the team.”

Phil Sargeant, HSBC UK Area Director for South Wales Business Banking, said:

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“The market for independent, vegan and vegetarian products is booming in the UK and around the world, so we are delighted to be supporting Bravura Foods as it continues its ambitious growth strategy. Karl and Lisa are both passionate about the business and we look forward to supporting them in their success in the years to come”

The company has grown substantially since its launch eight years ago, with a staff increase of 55 percent since 2017 and a turnover growth of 45 percent in the past year.

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