Top 5 Must-Haves: What Welsh Employees Seek in Employers in 2025

As we navigate the evolving landscape of the workplace in 2025, Welsh employees are increasingly discerning about what they seek in their employers. Gone are the days of simply accepting a paycheck; today’s workforce values a holistic approach that prioritises well-being, sustainability, and flexibility. Here are the top five things Welsh employees are looking for in their employers:

1. Flexible and Remote Work Options:

The COVID-19 pandemic accelerated the shift towards remote and flexible work, and this trend is here to stay, particularly in a region like Wales, where diverse geographical landscapes make commuting a significant factor for many. Welsh employees, particularly those in urban centers like Cardiff and Swansea, are seeking employers who offer the option to work remotely or adopt hybrid work models. This flexibility allows for a better work-life balance, reduces commuting stress, and enables employees to tailor their schedules to their personal needs. Employers who embrace this flexibility are more likely to attract and retain top talent. This also allows for employees who live in more rural areas of Wales to work for companies that are based in the larger cities, opening up a larger talent pool. This flexibility also allows for a greater work-life balance and a reduction in the costs associated with commuting.

2. Emphasis on Mental Health and Well-being:

Mental health awareness has significantly increased in recent years, and employees are now prioritising employers who value their well-being. This includes access to mental health resources, such as counseling services, mindfulness programs, and stress management workshops. Employers who create a supportive and inclusive work environment, where employees feel valued and heard, are highly sought after. This extends to reasonable workloads and a workplace culture that promotes open communication. Employers that offer employee assistance programs and regular mental health check-ins are seen as progressive employers.

3. On-Site Electric Vehicle (EV) Charging Facilities:

With the growing emphasis on sustainability and the increasing adoption of electric vehicles, on-site EV charging facilities are becoming a significant perk for Welsh employees. As the Welsh government aims to achieve ambitious carbon reduction targets, employees are looking for employers who support their eco-friendly choices. Providing on-site EV chargers not only demonstrates a commitment to sustainability but also offers a practical benefit for employees who own or plan to purchase electric vehicles. This amenity can play a crucial role in attracting environmentally conscious talent. 

For employers looking to install reliable and efficient EV charging infrastructure, companies like Full EV, a reputable installer based in Wales, offer comprehensive solutions tailored to workplace needs. Utilising professional installers such as The Full EV demonstrates a level of commitment to employees and the environment.

Many employees are also looking for companies that have a clear and defined plan to reach net zero and reduce their carbon footprint. Employers who show a clear commitment to sustainable practices are more attractive to the modern employee. This is also a great way to attract and retain employees who are conscious of their environmental impact.

4. Commitment to Diversity, Equity, and Inclusion (DEI):

Welsh employees are increasingly seeking workplaces that embrace diversity, equity, and inclusion. This includes creating a welcoming environment for individuals of all backgrounds, genders, ethnicities, and sexual orientations. Employers who actively promote DEI initiatives, such as unconscious bias training, diverse recruitment strategies, and inclusive policies, are viewed as progressive and forward-thinking. This focus on DEI not only enhances the workplace culture but also fosters innovation and creativity. This also includes fair pay and equal opportunities for promotion. Companies that are transparent about their DEI policies are more likely to attract a diverse workforce.

5. Opportunities for Professional Development and Growth:

In a rapidly changing job market, Welsh employees are looking for employers who invest in their professional development. This includes opportunities for training, mentorship, and career advancement. Employers who provide clear pathways for growth, support continuous learning, and encourage employees to develop new skills are more likely to retain their workforce. This focus on professional development not only benefits employees but also ensures that the company remains competitive and adaptable in the long term. This can also include funding for further education and providing time for employees to attend conferences and workshops.

Conclusion:

In 2025, Welsh employees are seeking more than just a job; they are looking for employers who align with their values and prioritise their well-being. By embracing flexibility, promoting mental health, supporting sustainability, fostering diversity, and providing opportunities for growth, employers can create a workplace that attracts and retains the best talent in Wales. This also allows companies to create a positive work environment that benefits both the company and the employees.